Offline Intervention 1

Intervention: a small campaign

Photographer:KK

Location:Kings cross

Date:25/08/2022

i design this intervention to test if this form of campaign could attract peoples attention and raise their awareness about woman’s safety ,especially when woman walk alone or travel alone in a different country ,so i took a luggage to pretend i was traveling here, and my coat is just like a signal to keep me safe.

Preparation for the campaign
Walking on the street
A young boy get close to see my poster
People’s reaction

Reflection: i do got a lot of attention from this campaign, whenever i walk or sit down ,people will noticed my poster and even got close to see it ,but i not sure of their truly feeling ,Is this behavior work ?positive or negative?

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